品春茗 品牌策略規劃

品春茗 品牌策略規劃

Pin Chun Ming 品春茗 Founded in 2023, Pin Chun Ming is a poetic tea brand inspired by the pristine environment of Taiwan’s Qilai Mountain. Every tea leaf embodies the essence of nature. We focus on delivering a pure and authentic tea experience, inviting customers to savor the beauty of life through each cup. All our tea leaves are carefully cultivated in Qilai Mountain, ensuring exceptional quality and flavor. For those who value refined living, Pin Chun Ming offers more than tea — it’s a mindful journey. 品春茗成立於 2023 年,是一個富有詩意的台灣茶品牌,靈感源自奇萊山純淨山脈,每一片茶葉皆為大自然精華。 專注於呈現純正茶香體驗,讓品茗成為日常中最美好的時刻。 所有茶葉皆採自台灣奇萊山,經精心栽培,展現極致品質與風味,為追求質感生活的人們帶來一場心靈之旅。 單盒包裝採用一茶一色的亮點,以連綿的山脈延續好茶的傳承。

Client / 客戶

品春茗

DELIVERABLES / 項目

Logotype Design Packaging Design Brand Guideline

Year / 年份

2023

Role / 專案執行角色

Creative Direction